Business Model Design Based on Blue Ocean Strategy Based for Eco-Friendly Sativa Mouthwash

Sativa mouthwash based on 3% nigella sativa extract contains thymoquinone which can reduce the porphyromonas gingivalis bacteria that causes gingivitis and bad breath. Based inhibition zone test it E faecalis cavities. Oral hygiene health have a broad impact condition of immune system all organs human body. Such great opportunity for development world health, is necessary to develop business strategy products through Business Model Canvas its blue ocean strategy. Problems often occur consumers with tropical climate in Indonesia are oral problems concerns about product safety other organs. This research method uses descriptive analysis case studies brand products. The results SWOT quadrant I (1.610928; 2.326923), indicating there still many strengths opportunities business. Progressive action needed redesign Canvas, followed by preparation Blue Ocean Strategic using four-step framework, including no longer unprofessional key partners, reducing waste production distribution process, increasing value propositions, creating unique attractive web educating community importance safe eco-friendly.